2022 will undoubtedly be known as the hybrid era as the number of hybrid events will skyrocket amidst the pandemic. Even post-pandemic, most event production services will arrange and host hybrid and virtual events.
Amongst all types of events, those of the hybrid nature will be the most popular since they combine the best of both worlds. Virtual event planners can create hybrid events that provide meaningful experiences for everyone, with both physical and virtual attendees present.
Hybrid events will provide a more personalized experience rather than the typical cookie-cutter event for all. Here’s a look at some of the most popular hybrid events that you can emulate for your own event in 2022 via your online event platform.
The Best Hybrid Event Inspirations
Learn how you can create hybrid events that combine the best of virtual and physical events by looking at these events that have happened last year for inspiration.
This was one of the first hybrid events that took place amidst the COVID-19 pandemic. What made them unique was the fact that they created a unified experience for both physical and virtual attendees.
They all have to register in the same way and partake in the same activities, talks, and luncheon. Moreover, even the physical attendees could easily network with the virtual ones. All in all, Empower 21 brings the best of both worlds in the perfect manner.
Webinar World is an annual conference that has been in the hybrid form for many years. The conference is based on training individuals on the best practices and tactics of experiential marketing. It is the ideal example of how sponsorships and partnerships can be easily integrated into a hybrid event that will benefit both parties.
Webinar World offers partnerships and sponsorships by giving the businesses a chance to host their sessions at the hybrid event, add logos, or have keynote speakers from their online event platform.
Live Worx has been a large event with thousands of people attending it since 1989. However, they could no longer host such a huge event amidst the pandemic. As a result, they opted to record all the sessions of their keynote speakers and stream them online.
Suppose you have wanted to host an event of such size but cannot do so anymore due to restrictions. In that case, you can consider allowing limited attendees and recording the sessions, and streaming them so that the rest of the audience can attend remotely.
Amidst the pandemic, the German government banned all large gatherings. Hence, the video game trade show turned towards an online event platform. However, they are not staying fully virtual. They have decided to go hybrid, with on-site and digital events planned simultaneously.
At their event, they have introduced their own B2B platform called GamesCon Biz, which allows for virtual attendance and minimizes physical contact at the in-person event.
The Yellow Conference focuses on creating a community of women who do meaningful work. Unlike the traditional hybrid event production service, they offer something different. They hold the same event twice for different kinds of attendees, virtual and in-person.
This allows them to create an event that focuses on one segment of the audience, which will allow your event to be more engaging. It will also allow the attendees to soak up more information and have an enjoyable time.
Apple Special Events
If you are looking to launch a product, the best way to do it is through a hybrid event that Apple hosts. It not only has physical attendees at its product announcement events, but the company also live stream’s the whole thing. As a result, the announcement reaches a wider range of people, even beyond geographical boundaries.
Agents of Change Digital Marketing Conference
This conference is for any individual responsible for generating a business online, including marketing managers, business owners, etc. Once the conference ends, there are on-demand videos on the company’s event page that you can access for a limited period of time.
The limited availability of the content helps drive excitement and encourages individuals to access it immediately. Hence, if you want to create a buzz around your event before, during, and even after it is over, consider taking inspiration from Agents of Change.
Moz is a company that hosts hybrid events called MozCon every year. They have enticing sessions on growth marketing and SEO that all business owners and marketing managers would be interested in. MozCon has physical attendance, and the company does not live stream the event. However, they do provide the recordings of the sessions, but for a price.
Doing this helps Moz sell more tickets for upcoming conferences because charging for content reinforces the fact that they have quality content worth paying for.
Twitch is the world’s leading live streaming platform for gamers. They hold annual events called TwitchCon, where all the gamers and streamers meet fans and play esports, games, and tournaments. The TwitchCon is a mega event. However, it could no longer be held on a grand scale amidst the pandemic.
This is why Twitch came up with a hybrid version by live streaming the entire thing and engaging the online audience as well.
This is an annual hackathon where thousands of people worldwide partake. Amidst the pandemic, this event was held in the hybrid way wherein it operated physically from thirty hubs worldwide that competed against each other. Despite being hundreds and thousands of miles apart, they all felt a familiar sense of community thanks to their online event platform.
Do you want to take your hybrid event to the next level and make it unique, engaging, and memorable? Consider getting in touch with Seven Events, one of the UK’s top virtual event planners. For more information, visit our website!