Corporate events remain one of the best ways to reach goals such as boosting employee morale, celebrating executive work milestones, recognizing corporate and employee achievements, boosting branding and more. Corporate events can show immediate and long-lasting results. But there are certain things to know and do about throwing the most successful corporate events. As winter comes to an end, the following are some tips for a memorable spring corporate event.
Corporate Events Should be Branded
Whether you’re throwing a corporate “family fun day out” at the local park or a sophisticated bash at a 5-star hotel, corporate events should be branded. Corporate events offer a unique way to get your brand noticed, even when it’s the kind of event that’s limited to employees and their plus-ones. Branding helps to cement the employee-company bond and shows any passing members of the public how the company portrays itself, among other things. Just ask companies like Airbnb, Microsoft, Pandora and Slack, all of which have used corporate event experts Twenty Three Layers for their highly-branded corporate event needs.
Plan For All Weather Possibilities
Spring corporate events are fun to have outdoors, since it may be the first time that people have been able to gather after the cold winter. Those warm breezes and the smell of fresh green grass can’t be compared to any indoor venue. But spring’s freshness also brings with it some unpredictable weather conditions; in particular, spring rains and lightning storms. Even the weatherman can’t predict with 100% accuracy what the skies will bring forth on the day and time of your outdoor spring corporate event. Thus, you need to plan for every contingency, just like you do in business. Tents should be available for guests to quickly take shelter in sudden downpours. Indoor shelter shouldn’t be out of walking distance in the event of more severe winds and/or lightning. Finally, make sure there are plenty of paid hands (waitstaff, bussers) available to quickly move fragile foods and centerpieces to where guests can enjoy them away from the weather.
Use the Space Available
Expert corporate event planners know better than to “fight against” a venue. The venue should be carefully chosen to reflect the tone of the event. For instance, a distinguished executive career marked with industry acknowledgments and awards might not best be commemorated by a casual outdoor barbecue beneath a public park shelter. The venue should be almost an extension of the proceedings. Instead, choose the venue carefully and then use it to full advantage. Work with the space and not against it. The corporate event planners NYC companies use frequently is Twenty Three Layers. In New York City, there is a multitude of interesting and unique locations that can be used for spring corporate events, such as rooftops, old warehouses and more.
When it comes to throwing your spring corporate event, make sure you use a professional corporate event planner that can guide you through all the decisions. When you do it right, your corporate event will be remembered with fondness for many years to come.
